In 2020, the Department adopted regulations aimed at providing clearer disclosures for internet advertising. These regulations require brokers using lead generation programs such as Zillow, StreetEasy, Trulia, and others to ensure that the listing agent is clearly disclosed and that the buyer’s broker includes the word “advertisement” in the advertising. It requires that these disclosures are also posted on Thumbnail views when the public searches for a property on Zillow or even a broker’s page.
The full advertising regulations are provided below along with additional guidance and a checklist to assist you with compliance.
Real Estate Advertising Regulations
LICENSE LAW — pdf It is the responsibility of licensees to understand the Real Estate License Law.