The Department has adopted new regulations aimed at providing clearer disclosures for internet advertising. These regulations will require brokers using lead generation programs such as Zillow, StreetEasy, Trulia, and others to ensure that the listing agent is clearly disclosed and that the buyer’s broker includes the word “advertisement” in the advertising. It requires that these disclosures are also posted on Thumbnail views when the public searches for a property on Zillow or even a broker’s page.
The regulations will take effect on November 2, 2020.
Real Estate Advertising Regulations
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